Post 521 –by Gautam Shah
Design organizations are conceived to serve external clients. Such organizations are distinctly detached from their clients, and so are internally fairly cohesive or homogeneous. The detachment helps in enforcing professionalism in the services being offered. It also reflects on fees being charged which are neatly defined and in direct proportion to the jobs being handled. Design entities that serve internal clients like ‘sister concerns’ or para departments, are indistinct in constitution, offering of services and enumeration of fees. The heterogeneity is often so diverse that relationship between the services provider and the internal client are too incoherent, to be distinguished into neat role models. The principal objective of such design entities is to serve the routine solutions for its member-clients. Such solutions are efficient in terms of time and resources but less daring or critical.
Design organizations those serve external clients tend to be individual-specific. The hierarchical structure is distinct when 8 or more persons are involved. The single-person leadership remains the final authority. The Design entities that serve internal clients such as like ‘sister concerns’ or para departments may be lead by non-designers. It could also be multi-lateral arrangement. The decision making process is long winded and formal as several persons are involved. For outside observers or auditors the Design organizations, due to their dense homogeneity are difficult to penetrate and study. The effort lies in studying their efficiency not of delivering the results, but ‘projects in pipe line’. Design entities need a continuous assessment, or could be dissolved. The design solutions are valued in comparison to any offering available from out-sourcing. An internal or departmental design entity is valued for the continuous improvisations it can offer due to its immediacy.
Multi lateral organizations that conduct activities like design, manufacturing, on-site installations, servicing, etc. have modules that are subservient to the central management. Design is not an organization but a departmental entity. Not just design, but all other entities are well delineated. Their activities are not just mutually dependent, but in many instances concurrent and so overlapping. Their distinction is in the assignments and not in the activities they conduct, or things they deliver.
Design organizations led by professionals, who are under the registration formalities of their professional bodies such as Architects, various branches of Engineering. Such organizations do not opt for multi-lateral format. Many other design businesses such as product design, graphics, etc., at certain stage of expansive growth become multi lateral entities.