Post 538 by Gautam Shah
Projects come to a Designer through many different channels. One of the simplest and obvious source is through a (user) Client. The client, in a very simplistic term is a person who pays for the design services. But a client may or may not be the person to own or use the entity to be delivered. Clients and Professional both need to have a right to initiate the relationship. The right to be a client, though fundamentally derives from the capacity to pay or compensate for the design creation services, it has many other facets. A person as a client must have:
1 investible resources or finance to execute a project; 2 a space or site as land or building for the project, 3 some form of experience; expertise or knowledge as to what the project is or know how to secure the same; 4 and an intense desire, aspiration, vision or motivation for the project.
Clients must have a need for the design services. A project, which is fairly complex, requires some expert input, and must be handled by a professional. A client on own could have the qualifications or organizational backing to generate a ‘design’ for the project, but may be circumstantially restrained to do so. Government officials and persons in charge of an organization as an employee must remain at ‘arms length’ where their positional neutrality can be questioned. Such clients must hire external or independent professionals.
A client realizes the potential for a project when the assets such as land, building, money; and personal qualities like knowledge, expertise, experience; remain unexplored, or are not providing sufficient gains. In case of assets the financial adviser provides clues how to explore the situation. Personal qualities motivate a person to an activity to pursue. For the first set, the financial expert suggests the ways, and agency who can give a shape to it. For the second set, the person with knowledge, expertise, experience, will still need an agency to formulate the project. For both the cases the agency could be a project consultant or a designer. Financial advisers and project consultants are the largest referring agencies for designers. Next lot of design assignments arrive from designers of other branches of design. An architect would need services of structural, interior or landscape designer. An interior designer would have to depend on an architect, structural or landscape designer.
To initiate a project, a professional requires some prime information or mandatory data. The clients’ potential for a project, reflects in the nature of data, available to generate a design. Providing prime information or mandatory data is both, a client’s duty and right. A professional must get basic data like the nature of ownership or rights of access to the site, site identity, design requirements, nature and sources of funds to implement the design. A professional can get such data from other sources, yet to check out the capacity and sincerity of a client, the design professional demands such information during the first meeting. A professional relationship is initiated with handing over data by the client, to a designer. Provision of data by a client, is a token of job commitment and retention of the professional’s services. Provision of data to a design professional is a clients’ right. A client may exercise that right to control the cost (by appointing own agencies) and accuracy of the data.
Small individual clients, casually begin to discuss their needs and dreams. A professional must accept such submissions formally by acknowledging it in writing. Organized clients, with complex projects bring in a brief or project programme. Non specific groups as clients, like a statutory body representing a mass of faceless clients, may have nothing more than the assignment title and appointment letter to offer at the start of a job. Virtually no data is offered. Projects postulated by other professionals, come with extremely detailed brief.