Post 241 – by Gautam Shah 


Conscience is the inherent ability of every human being to perceive what is right and what is wrong. With this conscientiousness, control, monitor, evaluate and conduct all endeavours. Some consider that the innate sense of judgement needs to grow, develop, and further formatted. It must become a continuing passion of refinement.


There is some confusion between Conscience and Consciousness, because of their same Latin root (Latin word conscius, meaning with and to know). Conscience is a noun which can have many different meanings. It is considered as a quality of one’s character and conduct, reflected by the adherence to moral principles and consideration of fairness and justice. A quality conscience requires no outside assessor. Conscience is a social facet of the morality, as it is shaped by the person and the society. In commercial fields, conscience is seen in products and services that demonstrate the integrity and social responsibility. Consciousness is an adjective, for being aware and responsive to one’s environment, but not being judgemental in terms of good-bad, wrong-right, etc. Consciousness is being aware of all processes and parameters where conscience is checked.

Conscientious inventors

The Conscience as a refinement can be seen in the excellence enhancement and emergence of human relationship, at both, personal and professional levels. It is measured at professional level, as the original expectations (requirements) versus the product formation, service deliverance or adequacy of counselling. For this, It is imperative to formally state the expected use of the system and define ways how its adequacy will be checked.

Conscience and Consciousness, both format the Quality. Quality emphasises maximizing the achievements, value addition, and minimizes the process effort, resources, wastage. Quality represents the fundamental economics of the input-output equation. As per ISO 8402 `The concept of quality is the totality of features and characteristics of a project, product or service that bear on its ability to satisfy stated or implied needs’. The characteristics of a project, product or service, by themselves, cannot determine the measure of quality. A project, product and services are satisfactory in every respect, but fail, if the external use conditions are drastically altered. Similarly a project, product and services, however, successful may not be conscientious enough, if the creator is not inspired to do better next time.

A designer, as a professional, strives to assure that projects when completed provide the intended benefits with planned level of inputs. Such assurances are needed at many different levels. A designer needs to assure the project initiators, project users (owners or the product buyers), project operators and the society. Such assurances, regarding the project, translate into a pursuit for a quality.


Quality results from a three-way interaction between:

  • The nature of the project, product or service, as perceived by the originator, i.e. the thing in its own entirety.
  • The user’s original needs and altered expectations, as a result of interaction with a completed project or product.
  • The operations or functioning of a project, product or service, as reflected in training, servicing, parts availability, ease of replacement, warranties etc.


Quality in Design jobs results from an interaction between `what the product is‘ and `what the users do with it‘. There several contextual issues, against which quality judgements are made, like: comfort level, variety, novelty, prestige, economy, size, ergonomics, anthropological possibilities, other uses, etc., with secondary issues of social, cultural, psychological, political and other relevancies. These secondary issues are considered fairly predictable and stable, but items that face vast economic, cultural and racial variations, may not meet the specific quality perceptions.

A Designer prepares a project brief for determining all requirements, such as: user and clients’ needs and demands, technical requirements, statutory obligations, prevailing standards, current styles, available technologies, etc. The client is not a user, and the product specifier is the marketing team, both of whom may not understand these aspects, so in it is left to the designer to fill in the gaps.

As a Design gets under-way and the design presentations, in colour, 3D format, reality models, and now in virtual animations, the stack-holders ‘truly’ react to the Design. The Stack-holders, the client, sample users, and marketing team, now ‘due to their subjective involvement’, become extra perceptive to all issues of Design. A designer should see this as the inevitable, and be prepared to modify the design at a late stage. As the Item is launched once again the designer faces a barrage of new demands, requiring substantial to a complete rethink of the design.

The buyer-user is not bothered about how others have evolved the item, but advantage accruing out of it. All designers as a professional have conscience to excel in all their work. But for quality adherence they have to not only meet the existing requirements and expectations set in various standards but outperform the requirements.

Quality checks and assurance


To achieve quality meticulousness, an organization must offer products or services that:

  1. meet a well defined need, use or purpose,
  2. satisfy customers’ expectations,
  3. comply with applicable standards and specifications,
  4. comply with statutory requirements and other social obligations,
  5. are made available at competitive prices,
  6. are provided at a cost which will yield a benefit or profit to the user.

For developing quality meticulousness it is very necessary that all matters relating to quality control are well documented. A well-documented brief serves as a benchmark for assessing the level of the quality being achieved. Wherever Quality control documents that are formal, transparent and accessible, to all stack holders (clients, users, public and competitors), the projects, products and services have greater quality assurance.

Quality meticulous product