Post 598 by Gautam Shah 



Designers are quality conscious on two counts: their own conscience and the public compliance. Designers are conscious that ‘certain personal quality notions’ must be achieved, and ‘certain other public requirements’ must be complied. But consciousness does not translate as conscience, and conscience does not make for compliance. The confusion between Consciousness and Conscience is due to the same Latin root (Latin word conscius, meaning with and to know).


Coffee Barista at work > Wikipedia image by Christopher Michel

Consciousness is an adjective, for being aware and responsive to one’s environment, but not being judgmental in terms of good-bad, wrong-right, etc.

Conscience is a noun which can have many different meanings, but it is the inherent ability of every human being to perceive what is right and what is wrong. With conscientiousness, one can control, monitor, evaluate and conduct all endeavours.


Water Quality Compliance testing > Wikipedia image by US National archives and records administration

Compliance the act or process of conforming to trade, industry regulations, government legislation, public desire, demand, proposal, regimen by coercion or sense of responsibility. It is often detested or challenged because some regulatory requirements require extra ordinary effort, compromises and investments. The Government and Public agencies rely more on conscience to reduce the dependence on legislation. Some multi-national groups and International agencies do not have power to legislate or implement the modalities of compliance, so depend of self-regulation that is akin to conscience.

Chemnitz, Normierung im Fräsmaschinenwerkes "Fritz Heckert"

Pursuit for Quality > Wikipedia image by Bundesarchiv, Bild 183-19361-006/ Quaschinsky, Hans-Gunter / CC=BY-SA3.0

Some consider that conscience as ‘the innate sense of judgement‘ needs to grow and further formatted. It must become a continuing passion of refinement. It is considered as a quality of one’s character and conduct, ‘reflected by the adherence to moral principles and consideration of fairness and justice’. A conscience for quality, requires no outside assessor. Conscience is a social facet of the morality, as it is shaped by the person and the society. In commercial fields, conscience is seen in products and services that demonstrate the integrity and social responsibility. Consciousness is being aware of all processes and parameters where conscience is checked.


Jere Davidson engraving a large knife > Wikipedia image by Daviddarom

 The Conscience as a refinement over the consciousness can be seen in the excellence enhancement and emergence of human relationship. It is assessed at PROFESSIONAL LEVEL, as the compliance to the perceived and declared goals of the endeavours, such as advise, products or services. It is measured, as the original expectations (requirements) versus the product formation, service deliverance or adequacy of counselling. For this, it is imperative to formally state the expected use of the system or service and define ways how its adequacy can be checked.


Pursuing the Quality > Wikipedia image

Conscience and Consciousness are both personal pursuits and together cannot offer the Quality at societal level. Personal pursuits for quality include maximizing the achievements, value addition, and minimize the process effort, resources, wastage to satisfy a client or set of users. But Government and citizens need to see the process of compliance of quality. It becomes difficult to observe it because it is too individual in nature and continuously evolving process. Text books or Hard publications are insufficient as medium to handle the referential modalities. So the stack-holders are given access to declared policies as digital documents.


Documentation and Involvement of stack holders in Design Processes > Wikipedia image by Eleberthon

As per ISO 8402 `The concept of quality is the totality of features and characteristics of a project, product or service that bear on its ability to satisfy stated or implied needs. The characteristics of a project, product or service, by themselves, cannot determine the measure of quality. A project, product and services when satisfactory in every respect, can fail, if the external use conditions are drastically altered during its execution. Similarly a project, product and services, however, successful may not be conscientious enough, if the creator is not inspired to do better next time.


Assessing the frontal impacts > Wikipedia image by University of Virginia, National Highway traffic safety administration > Wikipedia image

A designer, as a professional, strives to assure that projects when completed provide the intended benefits with planned level of inputs. Such assurances are needed at many different levels. A designer needs to assure the project initiators, project users (owners or the product buyers), project operators and the society. Such assurances, regarding the project, translate into a pursuit for a quality.


An experiment on a Bird in an air pump > Art by Joseph Wright of Derby 1768